Snapchat Unveils New AR and ML Tools for Businesses

Snapchat has unveiled new augmented reality (AR) and machine learning (ML) tools aimed at enhancing the platform's appeal for businesses.

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These tools include AR Try-On for Lenses, which allows users to virtually try on products like sunglasses or makeup before making a purchase.

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Another feature, called Screenshop, enables users to take a photo of an outfit and receive shopping recommendations based on the image.

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Additionally, Snapchat is introducing new ML capabilities, such as Dynamic Lenses, which can automatically adjust to fit the user's face or environment.

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These tools are designed to help businesses create more engaging and interactive experiences on the platform.

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Tapping into Snapchat's young and highly engaged user base.

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